EVERYONE SHOULD HAVE A PHOTO DOING WHAT THEY LOVE

Or at least that's the conclusion we've reached.

By 'we' I mean Gilen and Ernesto, two guys from Euskal Herria who share a passion: Surfing.

Now imagine you're in the water with a good friend. Imagine you catch a wave after a long wait, start surfing it and when you finish, you realize it was one of the best waves of your life.

You look around and search for a glance, an accomplice, someone who can confirm your feat.

You don't see anyone.

You then turn your gaze to the beach, looking for someone who could have captured the moment. Someone who has that image you'll keep as a treasure for the rest of your life.

You don't see anyone.

You look as far as your myopic sight allows and decide there is no one. Also, if there was someone:

Where could you go to find that person?

You sigh, paddle back happy but slightly frustrated. This time the wave will only remain in your memory.

Back at the lineup you meet your friend. You tell them about your feelings, curse the lack of visual proof and, almost without realizing it, you say out loud:

"Everyone should have a photo doing what they love"

Your friend looks serious, frowns and then nods enthusiastically.

From that moment on, the sea becomes the breeding ground for your new project:

PICEMUP

Old logo

New logo

PICEMUP is a tech startup created in 2023 with a clear purpose: to build an online platform that connects the global community of surfers and photographers.

We want to offer a space where surfers can access the images and videos that immortalize their best surf sessions, while photographers find the opportunity to showcase their work, gain new clients and start earning a living from their passion.

Our values: Connectivity, sharing and accessibility.

At PICEMUP, the community comes together to share the magic of surfing, both in and out of the water. Because we believe that everyone should have a photo doing what they love… Right?